Peacock's Crest Brand Campaign

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Introduction

This was a brand campaign project for college. I was tasked with designing my own unique coffee shop, burger shop, or ice cream shop and developing the brand beyond the concept. I chose to create a coffee shop called Peacock's Crest. As I developed this brand, I was tasked to conduct brand research, create logo drafts and consult a focus group, create a color palette, choose typography, create patterns, create an identity package, and create a set of collateral.

Peacock's Crest is an upscale coffee shop that emulates an authentic Victorian royalty experience, providing robust brews of tea, coffee, and even offering boba tea. A unique service that Peacock's Crest offers is an authentic tea party catering service, allowing you to experience the era in this engaging way. Peacock's Crest's atmosphere is sophisticated with an intentionally dated feel, wanting to transport you back all those years ago.

Peacock's Crest aims to give you an experience you'll remember for a long time, allowing you to step into an era the modern day has long replaced.

Refined Logo Sketches